We begin the creative process by considering a range of relevant factors, such as the competition; trends and potential obstacles in the market; what sets a business or product apart; client history; client potential; the current brand; the brand the client aspires towards; etc. The more information we can gather during our creative briefing, the more it allows for a comprehensive approach towards research and brainstorming.

Whether for a logo, a brochure or a custom-designed website, we will generate a number of possible directions. From these rough ideas, we will work up the best concepts to a more comprehensive stage. The amount of variations presented will depend upon the scope and timing of the project.